BOOMCHICKAPOP is a locally-started popcorn brand with a big, bright story. As the brand made a switch from "Angie's Kettle Corn" to "BOOMCHICKAPOP" we were tasked with redesigning their homey, e-commerce-based website to reflect the bold new name and packaging.
In order to display relevant content as high up on the page as possible, we concepted a horizontal fixed-nav design with a brightly-colored grid of content pieces. This allowed for a seamless integration of brand personality and functionality, all borne from the bold new package design.
Copy: Elizabeth Burns
Creative Director: Chris Henderson
A premiere brand of eyewear and eye care, LensCrafters is a leader in the category. Maintaining that trusted relationship with customers is therefore paramount and the team has been tasked with creative communications crossing from digital to print. Each touchpoint is important and we relish the challenge in striving to not only make each experience unique, but personal and valuable to the customer.
In a brief showcase, here are pieces for LensCrafters and OPSM (the Australian brand). More related work available on request.
Copy: Andy Gilbert, John Sheehan
Creative Director: Tiger Porter
In extending the "FebruANY $5 Footlong" campaign to the interactive space, we sought to continue and improve the previously successful "FebruANY Trivia Game," in which users are asked to recall the television spots in silly detail while simultaneously entering themselves to win FOOTLONGS™.
Shown here is the Subway.com interactive calendar experience, as well as the brand new extension to Shazam-- a mobile application that allows users to "tag" the commercials with their smartphones and immediately enter a specifically designed mobile version of the FebruANY experience. With Subway, we were one of the first major brands to utilize this emerging technology.
Copy: Brendan Ryan
Creative Director: Stephen Potter
Finalist: 2012 MITX Awards
A flavored lemonade brand, Calypso, came to us earlier this year with a request for a brand refresh—from logo, to tone, to packaging.
As a small team we took the assignment from exploration to completion starting with a brainstorm and moving through mood boards to initial logo and style concepts. From there we were able to refine logos, fonts and fruit illustrations, in addition to creating a custom Calypso font. The final deliverables included a brand guide, new logo, the hand-drawn font, bottle labels and caps and spec vehicle wraps.
To see more, just ask!
Design Director: Joe Monnens
Creative Director: Jim Specht
Pure Barre is a rapidly-growing boutique fitness brand-- a combination of pilates, yoga and ballet barre. When we began work with them, their studios numbered in the mid-hundreds. They now have over 350 studios under the Pure Barre banner.
One of the larger initiatives was creating a franchise-specific website to walk potential owners through the process of opening a studio, as well as to provide high-quality leads to the PB franchise team.
In addition to the franchise site, we also have continually worked on consumer-facing campaigns. Seen here, we created and ran a National attendance-boosting March Madness Challenge to complete 20 classes in 31 days and the highest-achieving studio won an awesome prize. We created a microsite to live-tally attendance, designed swag for participants and designed assets for social media to promote the challenge. 354,680 classes were taken!
Copy: Elizabeth Burns
Creative Director: Chris Henderson
I'm a Bostonian, born and raised. When the tragic events of the 2013 Boston Marathon bombings occurred, we all scrambled for ways to pitch in. Boston Bites Back was a chef-inspired event held at Fenway Park in support of The One Fund. It brought together 100 Boston chefs with the aim of raising $1 Million for the victims. I am proud to have been able to provide design for social media, print and outdoor advertising that would bring support to the event.
Art & Copy: Myself
Founded by a Navy SEAL, Kill Cliff makes tasty, premium products with purpose for serious athletes and weekend warriors alike. Beginning with recovery drinks that replenish the body's micronutrients after a strenuous effort and expanding to protein bars and cold brew coffee, we've been working with Kill Cliff on a variety of projects to strengthen visual identity and introduce new product lines.
COPY: Alison O'Reilly
In addition to the BOOMCHICKAPOP.com redesign, we also completely took over and revamped BOOM's social channels and digital presence at large. This included end-to-end social content creation for Facebook, Instagram, Twitter and Pinterest, as well as microsites for large campaigns like BOOM Tour and Grow Some BOOM.
Heck, we even wrote a song and produced a music video to introduce BOOM to a national audience.
Copy: Elizabeth Burns
Creative Director: Chris Henderson
Music/Video Production: NoWare Media
Okay, true confession time: Nobody likes to do their time sheets. Enter, MMB TimeTracker. We designed this app to able to log hours on the run when we're thinking about it, rather than having to go back over the entire week (or month, or quarter) and try to piece together days after they have passed. This app is mobile and desktop-based.
UX: Ed Flynn
Creative Director: Stephen Potter
